Capture of the majestic Rumi Darwaza in Lucknow, India, showcasing its intricate architecture at twilight.

Block Making

The journey begins with the art of block carving. Master artisans hand-chisel intricate floral and heritage-inspired motifs into wooden blocks. These blocks form the foundation of every design, carrying decades of tradition into each print and guiding the embroidery that follows.

Chhapaai (Printing)

Using the carved blocks, the fabric is stamped with a washable blue dye, outlining the motifs. Each print acts as a silent guide for the artisan’s needle, ensuring precision and consistency, no machines, just the dedication and skill of human hands.

Hand Embroidery

This is where the fabric truly comes alive. Our artisans employ over 32 traditional Chikankari stitches, including Bakhíya, Phanda, Murri, Jaali, and more. Every thread is a mark of precision, every motif a testament to centuries of heritage. It is the soul of our garments, blending fashion with craftsmanship and artistry.

Gentle Washing (Dhulaai with Softener)

To enhance the elegance and drape of our garments, we use a softener in our wash process, a signature touch that sets our pieces apart. This step adds fluidity and modernity to the fabric, making it perfect for contemporary western silhouettes while preserving its handcrafted authenticity.

Ironing & Packing

Finally, each garment is professionally pressed and carefully packed. From the hands of our artisans to the wardrobes of women across the globe, every piece carries heritage, craftsmanship, and care.